{Hermès' Success Has Actually Been Driven by Scarcity
While the majority of deluxe brands drive direct exposure via social media advertising, star collaborations and style programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its major items have not transformed a lot in years; it does not have TikTok, and doesn't offer stars cost-free p